Follow us on:   
Generic filters
Exact matches only
Search in title
Search in content
Search in comments
Filter by Content Type
Resource Listings

Value proposition

Wikis > Value proposition

Value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. In the context of the job search, it is the unique, consistent, and compelling message jobseekers use to effectively market and sell themselves to the employer.


Graham, Sharon. “Articulating a Powerful Value Proposition.” Career Professionals of Canada Blog. Online: (Retrieved on August 8, 2014)

Boyd, Sandra and Kim Spurgeon, “Lifelong Career Management.” In Blythe C. Shepard and Priya S. Mani (editors). Career Development Practice in Canada: Perspectives, Principles and Professionalism. Toronto: Canadian Education and Research Institute for Counselling (CERIC), 2014, p.407.

Skip to toolbar