Follow us on:   
Exact matches only
Search in title
Search in content
Search in comments
Filter by Content Type
Resource Listings

Student Career Interests Benchmark Report 2017

The Student Career Interests Benchmark Report™ is a comprehensive study providing not only an analysis of the opinions and preferences of tomorrow’s workforce, but also key recommendations for how employers should use the information to enhance their engagement and brand presence on campus.

Based on a comprehensive survey of current university and college students in Canada, the report will support key decisions regarding:

  • Selection of target campuses
  • On-and off-campus student activities and events
  • Key messages
  • Design of internship, co-op, and leadership programs
  • Composition of offers
  • EVP communications
  • Campus branding
  • Interactions with key influencers
  • Social media engagement
  • Recruitment technologies

The Student Career Interests Benchmark Report™ will enable you to:

  • Strengthen and fine-tune your communication and branding through corporate websites, career fairs, social media, and marketing materials to engage the right students and understand what drives their career and employer selection
  • Challenge or validate your talent attraction practices and create buy-in for change among stakeholders across your organization
  • Ensure alignment of your compensation and rewards models to retain top talent
  • Improve retention by targeting students with the right a attributes, expectations, and education to fit your organization’s corporate culture

To download a detailed outline of the Students Career Interests Benchmark Report™ including pricing and subscription details, please complete the form below.


Date of publication: 2017


Profile photo of Lucie Morillon

About Lucie Morillon

Lucie Morillon is the Bilingual Content & Communications Co-ordinator for CERIC. With a passion for quality content, she connects with her online communities and provides strong resources to engage members – and always encourages new ones to get involved. She identifies, creates and curates the content destined for the ContactPoint website, the weekly CareerWise newsletter and Careering magazine.

Leave a Reply

Skip to toolbar