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Small Businesses: Who They Hire and How to Engage Them with Lisa Taylor

In Canada, 99.7% of all businesses with employees are small- or medium-sized enterprises (SMEs), with the vast majority of organizations falling into the category of “micro business,” employing 10 or fewer employees. In 2015, SMEs employed 90.3% of the private sector workforce (10.5 million Canadians). This means your clients –  whether students looking to launch their careers, adults needing to transition to a new sector, or employees wanting to advance in their roles – will most likely find themselves working for a small business.

In this dynamic webinar, you will:

  • Discover the current landscape of Canada’s small business economy
  • Find out what SME owners want career practitioners to know
  • Learn how to build relationships with employers by providing quick, easy, no-cost career management activities they can use to keep and develop staff
  • Identify how to debunk common misconceptions such as small organizations with flat organizational structures and limited resources can’t establish good career practices
  • Consider special factors when working with new graduates, clients who have been out of the workforce or older workers 50+, in the context of small business

Plus, given that most career and employment services are SMEs too, managers and directors will also pick up valuable tips to be better employers for their own teams!



Lisa Taylor is founder and President of Challenge Factory and the Centre for Career Innovation. Her career and workforce perspectives have been featured in media outlets across North America including The Wall Street Journal, Huffington Post, CBC and The Globe and Mail. Taylor regularly speaks on the Future of Work, the intergenerational workforce and the changing nature of careers in today’s economy.


Date of publication: 2017


Publisher: CERIC

Jurisdiction: National

Profile photo of Lucie Morillon

About Lucie Morillon

Lucie Morillon is the Bilingual Content & Communications Co-ordinator for CERIC. With a passion for quality content, she connects with her online communities and provides strong resources to engage members – and always encourages new ones to get involved. She identifies, creates and curates the content destined for the ContactPoint website, the weekly CareerWise newsletter and Careering magazine.

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