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Becoming an Employer of Choice: How to Enhance and Improve Your Employer Brand

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Date(s) - 11/04/2017
12:00 pm - 1:00 pm


Date: April 11, 2017
Time: 12:00 – 13:00 ET
Course Leader : Brian Kreissl, Thomson Reuters Canada
Duration : 1 hour 0 minute
Price: Free

Becoming an Employer of Choice: How to Enhance and Improve Your Employer Brand

All companies have brands associated with their products and services and the organization as a whole. Similarly, every organization has an employer brand. This refers to people’s perception of the organization as an employer and what it might be like to work there. Employer branding must appeal not only to current and future job candidates, but also to existing and even former employees, as well as customers, clients, suppliers and other stakeholders. This is especially important these days given that news of a negative employment or candidate experience can literally go viral in a matter of hours.

Without effective employer branding, an organization is unable to attract and retain the talent it needs or motivate and engage high potential employees. As workforce demographics continue to shift and organizations find it increasingly difficult to find the talent they need, becoming an employer of choice becomes a necessity. Yet, becoming a top employer isn’t about creating “hype” or “spin.” Rather, it is about making expectations match reality so the organization can actually become an employer of choice.
This helpful and informative webinar includes information on enhancing and improving your organization’s employer brand and becoming an employer of choice. The webinar also includes tips and strategies designed to help facilitate and maintain your organization’s inclusion on various lists of top employers.

This webinar will cover the following:

• Employer and talent branding and the employment value proposition
• Conducting an audit of your existing employer brand
• The importance of candidate experience in the recruitment process
• Overcoming a negative employer brand
• Developing an employer branding strategy
• Some common characteristics of top employers
• Being recognized as a top employer


Brian Kreissl, Thomson Reuters Legal Canada

Brian Kreissl is a Product Development Manager responsible for developing and managing HR products and solutions at Thomson Reuters Legal Canada (formerly Carswell). Brian is a published author, journalist, blogger and editor focusing on HR and employment law, with a total of 18 years of HR and HR-related experience. He has two law degrees from the U.K. (including a master’s degree with a focus on employment law), his Certified Human Resources Leader (CHRL) designation, and certificates in business management, human resources management, law and leadership in organizations. Prior to joining Thomson Reuters, he worked in the HR department of a large financial institution. Brian has also worked for a leading HR outsourcing firm and a boutique search firm specializing in placing information technology professionals.

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