Hidden job market refers to job openings that are not advertised or publicly listed. This happens because it is often easier for an employer to hire a person connected to someone in their network: hire someone referred to someone they trust is less risky than hiring a complete stranger, and they also don’t have to go through the hassle of advertising the job, sifting through résumés and interviewing people. The most effective means for accessing this market are by word of mouth, active networking, social online networking, and unsolicited approaches to potential employers.
It also applies to situations where a job can be created, adapted, or modified for particular individuals.
Canadian Education and Research Institute for Counselling (CERIC). “The Hidden Job Market.” Excerpt from the 2011 Online survey on public perceptions about career development and the workplace report. Online: http://contactpoint.ca/the-hidden-job-market/ (Retrieved on August 7, 2014)
Government of Canada, Services for Youth. The hidden job market. Online: http://www.youth.gc.ca/eng/topics/jobs/looking.shtml (Retrieved on August 7, 2014)
Pickerell, Deirdre A., “Work Search Strategies.” In Blythe C. Shepard and Priya S. Mani (editors). Career Development Practice in Canada: Perspectives, Principles and Professionalism. Toronto: Canadian Education and Research Institute for Counselling (CERIC), 2014, p.214.