A coach in relation to career planning is a guide, a helper, a supporter, an encourager, a partner. They are not enforcers or directors. Coaching is a process of becoming an ally in order to help guide a person toward realizing their own ideas, learning experiences, goals and decisions.
Canada Career Information Partnership. A Career Development Resource for Parents: Helping parents explore the role of coach and ally. 2006. Online: http://www.ccdf.ca/ccdf/wp-content/uploads/2010/12/a_career_development_resource_for_parents_e.pdf (Retrieved on May 27, 2014)