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Outside the Big City: Attracting & Retaining Immigrant Talent in Rural Areas

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Date(s) - 06/04/2017
12:00 pm - 1:00 pm


Attracting and retaining newcomer talent is more than just a goal for small cities and rural communities: it’s a matter of survival! More and more young people leave rural areas in search of work and educational opportunities in larger cities. Many don’t return. Nationally, baby-boomers are exiting, or preparing to exit, the labour market at a rate that will have serious negative impacts on the growth of the Canadian economy. Fortunately, Canada’s large immigration program, which brings talented, skilled and educated individuals from across the world, can help mitigate the impact and implications of a nationally shrinking workforce. But, how can rural communities access this immigrant talent pool that tend to settle in large urban centres?

Ryan Deska, Economic Development Specialist with the Ontario Ministry of Agriculture, Food and Rural Affairs, will provide an overview of the challenges facing rural communities across Ontario and a summary of two provincial resources that look to support communities’ immigrant attraction and retention initiatives: the Community Immigrant Retention in Rural Ontario (CIRRO) program and the Newcomer and Youth Community Indicators (NYCI) tool. Oliver Pryce, from the Newcomer Centre of Peel, will tell us about the Rural Employment Initiative (REI) Project. The major goal of the REI project is to connect immigrants to employers in rural communities that have sustainable job opportunities, thereby facilitating the movement of immigrants from the metropolitan GTA to rural Ontario.

Listen to this free webinar to learn about:

  • Economic imperative for recruiting newcomers
  • Practical initiatives to attract and retain newcomers
  • Promising practices from rural communities



Ryan Deska, Economic Development Specialist, Ontario Ministry of Agriculture Food and Rural Affairs

Oliver Pryce, Project Coordinator, Rural Employment Initiative Project, Newcomer Centre of Peel

For more registration information.

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