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Job Search Tools and Tactics

Canadians look first and foremost to on-line sources when seeking a new position or job, especially younger Canadians and women.

 

The Canadian Education and Research Institute for Counselling (CERIC) has released findings of a survey conducted by Environics Research Group asking Canadians about their job satisfaction, their perceptions about their workplaces and performance management, and the tools and resources they turn to when looking for a job or building a career. This project is a follow-up to a benchmark initiative completed in 2007 that asked similar questions. This article is an excerpt from the 2011 survey report.

The 2010 CERIC survey asked Canadians where they would look or what they would use when looking for a new position or job. The question was open-ended, and so it did not prompt Canadians to pick from a predetermined list of potential job search approaches.

When searching for a new job, half (48%) of Canadians would turn to on-line websites, although there is no single site that stands out as the ‘go-to’ site for information about potential jobs. Only eight percent look at government employment sites, and four percent each visit Monster or Workopolis. Printed material remains the primary source for information about new jobs for three in ten (30%) Canadians, while only two in ten (19%) cite networking or word-of-mouth as the avenues they would take when searching for a new job.


Sites and services used when looking for a job
(top mentions)

environics2010-satisfaction

Q.6 Where would you look or what would you use when looking for a new position or job?

Some Canadians are more likely than others to use on-line sources when seeking a new job or position. As could be expected, younger Canadians are somewhat more likely to use on-line sources (56% of those aged 18-34, compared to 44% of those aged 45-54 and 40% of those aged 55 or older). As well, more women (51%) than men (44%) prefer to go on-line for career information.

Today’s students are also more likely than Canadians in general to turn to the Internet when looking for a new job. Just over seven in ten (73%, compared to 55%, overall) have accessed job information and postings on-line – from a variety of websites. This preference suggests that while print sources (such as newspapers and trade publications) are useful at the moment, they will become less so as current and future students enter the job market and turn to the Internet and social media to develop their careers.

Important to note is that the relatively small proportion of Canadians who would turn to their personal and professional networks for a new position masks the fact that highly educated Canadians – those with at least a university degree – are twice as likely as those without post-secondary education to choose networking over other job search tactics.

 

Read the full report, “On-line survey on public perceptions about career development and the workplace”, on the CERIC website.

 

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